VoD and digital platforms as game changers. The Password Game got so hard that even Agarwal hasn't beaten its diabolical rules he's only played it up to rule 28. Nielsen found 54% of workers from home got up later in the morning and 49% stayed up later at night. Sign up for the eMarketer Daily Newsletter. The study considers OVP providers that support enterprises . Copyright 2023 The Nielsen Company (US), LLC. See for yourself. 2021 Mobile Video Consumption Tech Trends, 2021 Email Monetization Trends With Kerel Cooper, Mobile music and video app usage in the United States, Future Today Institute annual Tech Trends Report highlights more than 300 tech trends. The rise in video consumption. You may opt-out by. The high rate of online video consumption via mobile could indicate potential growth for short-form video platforms like TikTok -- even though 2.8% of respondents listed it as their primary app for watching (and .3% saying they prefer to share video there). Free and premium plans, Sales CRM software. Being a part of the SODP Community has made a real impact on my problem-solving at work. But fear not this doesn't mean you need to rent a high-priced studio or enlist A-list celebs. As easy-to-use apps like TikTok, Instagram, YouTube and streaming platforms like Twitch flourish, it has become incredibly easy to make and share videos with a few simple taps on a smartphone.. Moreover, an increasing number of U.S. enterprises are using online video platforms to promote their products and services as a way of improving their brand identity. As video continues to be integral to marketing strategies, marketers should keep the following statistics in mind: From video length to what attracts viewers here's what's changing for video consumption in 2023. There were similarly large increases for Facebook, TikTok, Snapchat, Twitter, and Twitch. consumers owned a smart TV or an internet TV device and watched a paid or free video streaming service. That could explain the popularity of YouTube in earlier questions, where videos that are 20 minutes or longer appear to be gaining in favorability among creators and viewers alike. The Role of Platform Support and Multiplatform Video Consumption. If you are an admin, please authenticate by logging in again. By clicking Sign Up, you agree to receive emails from Insider Intelligence (e.g. SHANGHAI, June 16 (Reuters) - China's e-commerce platforms are competing fiercely in the country's first major shopping festival . Akamai Technologies, Brightcove Inc; Comcast Cable Communications Management, LLC; Endavo Media; Frame.io, Inc.; Kaltura, Inc; Limelight Networks; Longtail Ad Solutions, Inc. (JW PLAYER); MediaMelon Inc.; Ooyala (Telstra); Panopto; SpotX, Inc.; Wistia Inc. Free report customization (equivalent up to 8 analysts working days) with purchase. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. Despite slow growth, social media presents a huge opportunity for marketers and advertisers. For instance, in the 2020Indian Premier League, the thirteenth season of the Twenty20 cricket (T20) league, Disney + Hotstar has enabled spectators to join a virtual community where they can watch matches together while using an interactive emoji stream. Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. This year's Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. However, at this point, the video landscape is changing in favor of marketers. Just take a moment to let that sink in. Here, we'll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. Perhaps this wellspring of positivity is driving increased engagement. Photographer: Chona Kasinger/Bloomberg. Updated: STATE OF DIGITAL PUBLISHING COPYRIGHT 2023, PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH. The proliferation of online videos among Gen Z and Millennials has been years in the making. Published: The number of social media users worldwide grew by only 3% YoY from January 2022 to January 2023 (+137 million users.) Our favorite cover of Stand by Me. pic.twitter.com/qcVTwiPvI5. Step 4 - Create "Shorts". Binge-watching Netflix is commonly associated with laziness and feelings of regret. Since late last week, the topic of online video has worked its way into a few headlines. A recent instance of this would be the live event hosted by Samsung Sweden in Sept 2020 to help its customers learn more about its latest foldable series of smartphones, the Galaxy Z Fold2. Use Ask Statista Research Service. The task of deploying multiplatform support, and with it the delivery of trouble-free playback, is often complex. For instance, in March 2020, Netflix registered an increase of more than 50% in the number of first-time installations of its mobile application in Italy and more than 30% in Spain. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. The number of digital video viewers worldwide is expected to reach. In 2021, 49% of internet users who had ever watched video content online said they watched video on Instagram in the past seven days, up from 39% in 2019, according to Hub Research data collected in December 2021. and Twitter. Browse our collection of educational shows and videos on YouTube. May is sexual assault awareness month and one of the best . Free and premium plans, Customer service software. See pricing, Marketing automation software. The global introduction and adoption of the 5G network in the next few years are expected to significantly increase video content consumption on online platforms in near future. Then you can access your favorite statistics via the star in the header. You can read recent articles from Insider Intelligence here. For instance, in 2018, AT&T-owned DirecTV, a U.S.-based satellite pay television provider, lost 1.2 million PayTV customers worldwide. Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=2,004 U.S. consumers 18-54 who watch video at least once a month), Social platforms that are less video-centric: Facebook, Snapchat, and Instagram, July 2016. See our latest press releases, news articles or download our press kit. Consumer spending patterns have been turned upside down by the pandemicfrom the demand for jigsaw puzzles climbing 370%, to sales of yeast growing more than 400%, to Peloton sales spiking 172%. However, due to a nearly 20% increase in unique program titles over the past three years, nearly half of audiences (46%) feel overwhelmed by the growing number of services and platforms that makes it more difficult to find the content theyre looking for. Another factor contributing to the growth of the video-on-demand space is the chance to optimize revenue from ads by delivering more relevant ad copy as per user interest. Free and premium plans, Customer service software. Get expert marketing tips straight to your inbox, and become a better marketer. 13 min read The Top Video Marketing and Sales Stats that Matter We've compiled the top video statistics that matter to businesses, from video for sales calls and virtual conferences to video marketing trends for social media. According to Insider Intelligence projections, while overall time spent with media per day will decline slightly from 13 hours, 13 minutes in 2021 to 13 hours, 7 minutes in 2022, time spent with digital mediavideo, smartphones, CTV, subscription OTT, and digital audiowill maintain steady gains and continue claiming even more time going forward. The rising popularity of video management platforms can be attributed to features such as optimized search functionality, which eases video indexing while handling large size video files. Directly accessible data for 170 industries from 150+ countries According to HubSpot Blogs research, consumers primarily watch videos to "help me relax and unwind." The average US adult spent 1 hour, 13 minutes with subscription OTT video in 2020, a massive 36.8% YoY increase that marked a milestone year. In 2020, US adults spent an additional 18 minutes per day watching video on CTV devices, a 39.0% YoY increase amid a massive surge in streaming video service use. Please fill out the form below for a free PDF report sample & Take a look into our corporate culture and view our open roles. Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. But, especially during these times, video has offered several positive benefits. This has resulted in a significant spike in the worldwide viewership of online video platforms, such as Netflix, Amazon Prime Video, YouTube, and Disney+, and the consumption rate of online video content. We hypothesized that intravenous infusion of lidocaine and dexmedetomidine could reduce the . Browse our collection of educational shows and videos on YouTube. Show publisher information The segment is also expected to register the highest CAGR over the forecast period. The segment is expected to retain its dominance over the forecast period. ", Criteo, Hours spent by video consumers in a typical week on video content worldwide as of 2nd quarter 2021, by platform Statista, https://www.statista.com/statistics/1276963/hours-video-consumption-typical-weekly-platform/ (last visited July 01, 2023), Hours spent by video consumers in a typical week on video content worldwide as of 2nd quarter 2021, by platform [Graph], Criteo, September 29, 2021. Purpose: The aim of the present study was to analyze the impact of interval duration on training loads and technical skill performance in high performance badminton drills.Methods: On three experimental days, 19 internationally ranked players (13 male: 22.7 3.8 years, 180 6 cm, 71.5 6.1 kg; 6 females: 20.4 2.5 years, 168 4 cm, 59.8 6.0 kg) completed one of three protocols . Subscribe to the Marketing Blog below. Video Consumption Trends: Content and Platforms analyzes trends in consumption by platform (TV, SMP, computer, smartphone, tablet, and gaming console), source (linear TV, physical media, OTT video, etc. The trend is positively impacting the online video platforms market, majorly in developed regions, including North America and Europe. During the same time, online TV/ video consumption increased from 1.7 hours to 7. In the education sector, the e-learning business has recorded notable business growth in recent times, thanks to stringent lockdown policies of governments globally compelling schools and colleges to conduct classes online. Social media has shrunk as a source for news, mostly due to Facebook's global pullback from news. In 2022, the average time spent on mobile devices increased 2.5% year-over-year (YoY) to over 4.5 hours per day. The . Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform. Vendors are focusing on increasing their customer base to gain a competitive edge in the market. We're committed to your privacy. This article was contributed by Smartly.io. India's online video user base has scaled to more than 350 million people, growing 24 per cent over 2018 to 2020, nearly twice as fast as markets such as China and Indonesia. Connected TVs (CTV) popularity will continue in coming years as people substitute TV with digital video alternatives. The high rate of online video consumption via mobile could indicate potential growth for short-form video platforms like TikTok -- even though 2.8% of respondents listed it as their primary app for watching (and .3% saying they prefer to share video there). Furthermore, this content might appear more authentic than a heavily edited product shot, which can boost a consumer's trust in a brand or offer. In addition, the availability of low- and free-of-cost video hosting platforms and monetization features, such as running ads between videos, are anticipated to fuel the growth of the solution segment over the forecast period. Spotlight: TikTok live commerce potential, Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. The key players that dominated the market in 2020 include Akamai Technologies Inc; Alphabet (YouTube); Brightcove Inc; Comcast Cable Communications Management, LLC; Endavo Media; Kaltura, Inc; Longtail Ad Solutions, Inc; and MediaMelon Inc. It's where the Geoguessr rule came from, for instance. Almost 4X as many people prefer watching video on YouTube as on social platforms that are less video-centric. This study surveys the online video platform (OVP) market, which has become an increasingly critical enabler of all digital content. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiencesnow and into the future. Irreverent and insightful takes on business and tech, delivered to your inbox. Opinions expressed by Forbes Contributors are their own. What is the online video platform market growth? For more information, check out our, The What, Where, and How of Video Consumption [New Data], However, when we asked survey respondents --, Most People Watch Online Video on a Mobile Device. Get inspired by notable brands that effectively use humor in their marketing. Criteo. A staggering 92% of consumers trust organic, UGC more than they trust traditional advertising. ", Worldwide eSports viewer numbers 2020-2025, by type, TikTok: distribution of global audiences 2023, by age and gender, Most watched female streamers worldwide 2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. But, if your team thinks it's entertaining or informative the entire time, you can experiment with publishing your longer-form video and learning from its results. In-depth analysis, benchmarks and shorter spotlights on digital trends. This video, originally created as part of CampusClarity's award-. For additional insights and findings, download the State of Play report. All Rights Reserved. The trend is clear: in 2023, consumers increasingly expect to see brand video content. Video consumption via mobile rises by 100% every year. First, it was announced that Facebook has launched Lasso: a short-form video app seemingly designed to compete with TikTok, which is a similar app allowing users to upload quick videos that are usually powered by a musical background. UFC on ESPN 47 official weigh-ins, faceoffs live video with John Morgan. Of the 4 hours, 49 minutes per day that the average American spends watching content, 1:22 of that is through connected TV (CTV). Creating a buyer persona and target audience around this type of person will help you identify video topics they'll value, benefit from, and remember. The average U.S. consumer now pays for four different streaming video subscriptions. b. NEW YORK - April 6, 2022 - Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, released its inaugural State of Play report, which highlights the increasing boom of video content in both linear and streaming in recent years. The result has been an explosion of creativity that is reshaping how we . Based on component, the solution segment accounted for the largest revenue share of 53.8% in 2020. With the rise of cloud-based video content, data security threats are also increasing. "Hours Spent by Video Consumers in a Typical Week on Video Content Worldwide as of 2nd Quarter 2021, by Platform. One potent driver has been increased demand for relatable content. In 2020, the video management segment accounted for the second-largest share in the online video platform market in terms of revenue. Free and premium plans, Content management software. Free trial, before you make a purchase decision. While it may not be wise to entirely invest in 75-minute videos, it could be worthwhile to ask: What kind of story would my audience like to see and hear with this amount of time? The short versions are used on the platform if the viewer selects "somewhat interested" or "Not Interested". Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research. Click here to learn more about Insider Intelligences leading Advertising, Media, and Marketing research. How Video Consumption is Changing in 2023 1. The lowest number of respondents -- only 7% -- said they could only maintain attention for a video that was less than five minutes long. Relative newcomers such as TikTok and Instagram Reels are feeding consumers rampant desire for video. Where these apps could possibly see a faster rate of growth is in integrations with apps that are a bit more native mobile users, such as with Messages app extensions on iOS devices. Why? Video marketing best practices. Netflix will still account for the largest portion of time consumers spend with subscription OTT video services. Nielsen shapes the worlds media and content as a global leader in audience measurement, data and analytics. Thanks to the rise of TikTok and the wave of short-form content that followed consumers are seeking quick, snappy videos. Free and premium plans, Operations software. Irreverent and insightful takes on business and tech, delivered to your inbox. Social Media Use in 2021 A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. You can opt-out at any time. Do not sell or share my personal information, Limit the use of my sensitive personal information, Nielsen Marketing Cloud Privacy Statement. When Bytes Bias: Unraveling The Myth Of Neutral AI, Chinese Companies Are Reacting To AI Regulations By Releasing Their Own Rules, Consumer Trust: A Key Driver For Business Growth In 2023, The Future Of Learning Reshaped By VR, AR, And Blockchain, Executives Not Inclined To Remove Humans From AI Decision-Making. Exclusive time with the thought leaders who craft our research. Watch on. We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Maximum healing increased from 65 to 75. TV/video streaming services toutedexclusive contentandlow pricesto lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service. As more people continue to shelter in place, the platform's penetration rate among digital video viewers in Asia-Pacific will increase in 2020 before declining in 2021 through the rest of our forecast period. Now consumers want access simplified and the explosion of services has renewed discussions around bundling and aggregation. According to media reports, it is estimated that nearly 1/4thof the worlds population has been locked in their homes due to the COVID-19 pandemic and the corresponding social distancing norms issued by local governments. Before you put a marketing video online, re-watch it from the point-of-view of a somewhat busy consumer. People without a Twitter account or who weren't logged in used to be able to . However, when we asked survey respondents -- Not including streaming TV and movies, where do you watch online video? Thanks to everything from recording TikTok videos to playing interactive games, the average time spent per day on mobile devices jumped 13.8% in 2020growth that will stall this year and beyond. ; Frame.io, Inc.; JW player; Facebook; and MediaMelon Inc. This can be attributed to the increasing demand for professional and managed services for video streaming platforms. But those positions switched in 2019 and have continued to diverge as mobile time surges and TV time falls. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '34c5ea14-8b0c-4e7a-b672-5cabc4c96148', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. The video-on-demand segment accounted for the largest revenue share of over 76.9% of the total market revenue in 2020. Nurture and grow your business with customer relationship management software. All of HubSpot's handcrafted email newsletters, tucked in one place. In 2023, people are watching, on average. In addition, the platform also facilitates users to stream live videos and simultaneously record the live broadcasting, and host videos as per the demand. By 2022, online videos will make up more than 82% of all consumer internet traffic 15 times higher than it was in 2017. . Production quality is becoming more important. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. Some of the most well-received ads aired during the 2023 Super Bowl featured humor as a key component. The Industrial Revolution, Y2K, The Internet & Generative AI. You need at least a Starter Account to use this feature. Are you interested in adding fun elements to your next marketing video? So we wanted to know: When it comes to online video consumption, where do users really weigh in? The promising growth of the region is likely to continue in near future with the introduction of advanced 5G network technology, making online video platforms much quicker and more agile. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, its the most value-adding professional community Im a part of. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'c952e79e-717e-483d-8caa-262b4be0671f', {"useNewLoader":"true","region":"na1"}); Online Video Consumption Statistics Marketers Should Know, How Video Consumption is Changing in 20231. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. CTV devices will account for half (50.7%) of . Grand View Research is registered in the State of California at Grand View Research, Inc. 201 Spear Street 1100, San Francisco, CA 94105, United States. Thank you for signing up for our newsletter! The global online video platform market size was valued at USD 6.13 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 18.4% from 2021 to 2028.
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