We value your privacy and will never rent or sell your email address. The Video Advertising market worldwide is projected to grow by 6.80% (2023-2027) resulting in a market volume of US$229.80bn in 2027. Content marketing revenue worldwide from 2018 to 2026 (in billion U.S. dollars), Further details: 53% of marketers say email has been the most effective channel for early-stage lead generation. (Wyzowl, 2020), 96% of marketers have placed ad spend on video. 3. Profit from the additional features of your individual account. Available: https://www.statista.com/statistics/1366891/most-effective-video-marketing-channels-worldwide/, Most effective video marketing channels according to marketers worldwide as of November 2022, Immediate access to statistics, forecasts & reports, Global internet advertising spending 2007-2024, by format, Digital Market Outlook: digital video ad revenue worldwide 2017-2026, Digital Market Outlook: digital video advertising spending in selected countries 2022, Digital ad fraud rate worldwide 2022, by format, Ad revenue of major digital ad sellers worldwide 2022, Most valuable media & entertainment brands worldwide 2022, Video platforms used for marketing purposes worldwide 2022, Most effective video marketing channels worldwide 2022, Budget spent on an average video by marketers worldwide 2022, Video formats with largest ROI according to marketers worldwide 2022, Businesses using video in e-mail worldwide 2016-2021, Businesses using video on landing pages worldwide 2016-2021, Leading types of video used in marketing worldwide 2021, Average price per sponsored video YouTube 2022 worldwide, by views, Ad spending of the video advertising industry Worldwide 2017-2027, Planned change in CTV ad spending by marketers worldwide 2022, Top factors that would influence marketers to increase CTV ad spending worldwide 2022, Ways marketers buy CTV inventories worldwide 2021, CTV share in video ad impressions worldwide 2021, by region, Industries with top CTV share in video ad impressions worldwide 2021, CTV ad fraud worldwide Q2 2022, by device, Social media share in digital video ad revenue 2022-2027, by platform, Leading brands on YouTube worldwide 2021, by channels, Leading brands on Instagram worldwide 2022, by influencers, Most mentioned brands on TikTok worldwide 2022, by influencers, Global number of digital video viewers 2019-2023, Weekly time spent with online video worldwide 2018-2023, Leading video content type worldwide 2022, by usage reach, Vlogs: global audience reach 2022, by age and gender, Digital ads time-in-view worldwide 2022, by device, Video ad viewability rates worldwide 2022, by device, Video advertising and marketing worldwide, Find your information in our database containing over 20,000 reports. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '374920ea-4d2e-4578-bebe-565cb2d9a035', {"useNewLoader":"true","region":"na1"}); Check out our comprehensive resource on the current state of marketing. November 9, 2021. The most important key figures provide you with a compact summary of the topic of "Video advertising and marketing in the U.S." and take you straight to the corresponding statistics. Directly accessible data for 170 industries from 150+ countries It is followed by sponsorship, data investment management, public relations, and healthcare. Leading video marketing challenges in the U.S. 2021 Published by Michele Majidi , May 31, 2023 During a survey conducted in September 2021 among content marketers in the United States who make. Visit original statistic Just over 75% of marketers are reporting on how their campaigns are directly influencing revenue. facts. (Facebook, 2020), Almost 30% of marketers surveyed use audience segmentation tactics to improve email engagement. As soon as this statistic is updated, you will immediately be notified via e-mail. Period provided is date of publication. A. statistic alerts) please log in with your personal account. (, 24% of marketers plan on increasing their investment in content marketing in 2020. Data from over 3,400 marketers across the globe. (, The company Purple saw a 34.6% boost in brand consideration for their mattress orders by using Google Ads audience targeting on YouTube. 4. Video advertising and marketing worldwide, Online video advertising and marketing in Asia, Digital video advertising in the U.S. (DMO), Digital retail media advertising in Europe, Digital retail media advertising worldwide, Digital retail media advertising in the UK, Digital advertising in the United Kingdom (UK), Digital advertising formats in the United States, Digital retail media advertising in the United States, Digital advertising formats in the United Kingdom (UK), Digital video advertising spending in Hungary 2012-2022, Digital video advertising spending in the UK 2008-2022, Main media platforms for online video ads South Korea 2022, by advertising costs, Spending on digital video advertising in Ukraine 2013-2023, Most effective video marketing channels worldwide 2022, An unlimited number of reports is included in our, Find your information in our database containing over 20,000 reports. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b0f73a5e-16e4-41fd-9511-8564efc560a7', {"useNewLoader":"true","region":"na1"}); Video marketing is highly effective strategy when trying to appeal to and convert your target audience. Marketing technology statistics and trends highlight the best ways to connect with your audience and customers through various applications, software, and mobile channels. Statista. (Campaign Monitor, 2019), In the U.S., 21% of email opens happen between 9 a.m. and noon. (LinkedIn, 2020). Marketing industry encompasses traditional marketing channels, such as events and direct mail, as well as digital channels, e.g. Download HubSpot's State of Marketing Report, Marketing technology statistics and trends. An infographic (below) from Oberlo covers 10 statistics that highlight the value of digital video for marketers. Show publisher information (WordPress, 2020), Video will be the top investment for B2B brands in 2022. (HubSpot via Ahrefs and WordStream, 2020), The average cost-per-click (CPC) in the marketing industry is $3.33 and the most expensive marketing industry keyword CPC is $165. Ad placement and audience targeting are the top ways that advertisers drive more demand. (Tinyclues, 2021), The global CRM market is poised to reach about $113.46 billion by the end of 2027 (Globe Newswire, 2021), 65% of sales professionals use a CRM, and 97% consider sales technology "very important" or "important" (LinkedIn, 2020), 53% of top-performing salespeople have a higher confidence level in their CRM data than their counterparts. The data presented in the data set is based only on the answer of the marketing professionals. Show sources information Get quick analyses with our professional research service. We've got you covered. Digital video viewing is increasing around the world. (, 88% of video marketers say they plan to use YouTube in 2020. Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. (Wyzowl, 2020). (Statista, 2021), Twitters audience skews heavily male. But how can you be sure you're keeping up with the times? Free and premium plans, Customer service software. (, 67% of companies use lead generation as the sole metric to determine content success. The award-winning creative agency MSM DesignZ, Inc. has now rebranded as MSM Digital, a full-service digital marketing agency. (, 49% of companies report that increasing customer acquisition is their primary objective. One of the best ways to improve customer relationships is with brand authenticity. Directly accessible data for 170 industries from 150+ countries (RIAA, 2019) "Most effective video marketing channels according to marketers worldwide as of November 2022." (eMarketer, 2020), Twitter has over 319 million users. data than referenced in the text. February 6, 2023. (Wyzowl, 2020), People are 1.5x more likely to watch video daily on a smartphone than on a computer. As soon as this statistic is updated, you will immediately be notified via e-mail. (Statista, 2020), In 2020, most videos 4,816,548 to be exact were less than a minute long. The average ad spending per internet user in the Video Advertising market is projected to amount to US$33.13 in 2023. [Online]. Whether you're focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales, we've collected a plethora of statistics to help you connect with your customers, reach your target audience, and boost conversions. Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 6.80%, resulting in a projected market volume of US$229.80bn by 2027. Statista. (, 69% of marketers invested in SEO in 2021. Wyzowl. As expected, OTT (over-the-top) advertising is used by marketers for storytelling. Leading goals of video marketers worldwide in 2022 [Graph]. Visit original statistic Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. (Wyzowl, 2020), 99% of people who use video for marketing say theyll continue using video in 2020. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08', {"useNewLoader":"true","region":"na1"}); Marketing technology impacts the way you reach your audience, how they consume your content, and how they interact with your brand. Demand for Video Content is Increasing 3 3. (Statista, 2021), In 2019, the U.S. was the largest global market based on mobile advertising spending, with China in second. (, 45% of marketers are already using infographics while 38% plan to leverage it for the first time in 2022. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3d0bc27a-898d-40d5-aa46-8696ed81c4ee', {"useNewLoader":"true","region":"na1"}); Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. Video marketing is no longer an "up-and-coming" content strategy. Was sind die wichtigsten Erfolgsfaktoren? To use individual functions (e.g., mark statistics as favourites, set 91% of marketers said that videos have become an important tool for businesses and brands during the pandemic. More than ever, careful analysis of data, and monitoring the effectiveness of implemented strategies are key to success. The industry average email click-through rate is 2.13%. (Statista, 2021), Marketers believe Facebook is the most popular social media platform across all age groups. (Statista, 2020), In 2018, U.S. advertisers spent nearly $50 million on programmatic digital display advertising. (LinkedIn, 2020), 4 of 5 LinkedIn members drive business decisions. 1. (Omdia, 2020), By using Google Ads for its mobile advertising, Williams Sonoma has seen a 70% increase in mobile sales. 1. Digital video advertising has changed over time: It started with video ads on computer screens, then moved on to YouTube, mobile screens, social media platforms, connected devices, and video-on-demand. and over 1Mio. (LinkedIn, 2020), The roughly one-third (31.8%) of organizations that had a content strategy in a CSO Insights study achieved 27.1% higher win rates and 18.1% higher quota attainment than those without a content strategy. The online live streaming industry has grown 99% between April 2019 and April 2020 (Daily eSports). (Demand Gen Report, 2021). (Biteable, 2021), 43% of video marketers say video has reduced the number of support calls theyve received. April 29, 202210 Min Read Learn More about Video Monetization Table of Content Must-Know YouTube Statistics YouTube Usage Statistics YouTube User Statistics YouTube Search Statistics YouTube Viewership Statistics YouTube Live Stream Statistics YouTube Ad Statistics YouTube Marketing Statistics YouTube Video Statistics YouTube Channel Statistics MDULOS DO CURSO. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Quarterly smartphone market share worldwide by vendor 2009-2023, Number of apps available in leading app stores Q3 2022. Wyzowl. Overview Global internet advertising spending 2007-2024, by format Digital Market Outlook: digital video ad revenue worldwide 2017-2026 Digital Market Outlook: digital video advertising. to incorporate the statistic into your presentation at any time. We've got you covered. Here's your chance. 1. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Digital video advertising spending in the U.S. 2019-2023, Digital Market Outlook: digital video ad spending in the U.S. 2018-2027, by device, Digital video ad spend in the U.S. 2022, by type, Ad spending per internet user of video advertising in the U.S. 2018-2027, Mobile ad spend in the U.S. 2018-2027, by format, Top video ad types considered a must-buy by marketers in the U.S. 2022, Share of digital in media budgets in the U.S. 2023, by format, Top audience-related benefits of CTV and OTT advertising in the U.S. 2022, Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022, Reasons for shifting ad spend to CTV/OTT in the U.S. 2021, Shift of media budgets to OTT/CTV in the U.S. 2021, by medium, Digital media challenges in the U.S. 2021, Ad revenue of major digital ad sellers worldwide 2022, Digital ad revenue share in the U.S. 2020-2025, by company, Digital video ad views in the U.S. 2022, by platform, Streaming services with largest ad spend in the U.S. 2021, Leading AVOD platforms by ad revenue in the U.S. 2020-2021, Organic vs. paid social media used by B2C marketers worldwide 2021, Most popular social media for influencer marketing in the U.S. 2021, Share of companies investing in digital video advertising U.S. Q1 2022, by platform, Digital video purchases by brand in the U.S. 2023, Digital video viewers in the United States 2018-2022, Users of video-on-demand in the U.S. 2017-2027, by type, Youtube users in the United States 2017-2025, Instagram: number of users in the United States 2020-2023, TikTok: number of users in the United States 20219-2025, Most used devices for digital videos in the U.S. 2023, U.S. device usage for weekly online video viewing 2022, by age group, Installs of selected video streaming apps in the U.S. 2021, Leading video apps used by children in the U.S. 2022, Consumer attitude to ads on streaming services in the U.S. 2022, Popularity of ad-supported streaming content in the U.S. 2021, Streaming services with most annoying ads according to viewers in the U.S. 2022, Netflix subscribers who would switch to ad-supported version in the U.S. 2022, Video streaming viewers paying attention to ads on streamed show U.S. 2021, Number of ads accepted by streaming video viewers during a show in the U.S. 2021, Ad breaks length accepted by TV viewers during a show in the U.S. 2021, Streaming video viewer satisfaction with ad delivery options in the U.S. 2021, Factors that make viewers pay more attention to ads during a streamed show U.S. 2021, Pain points of ads in online video content in the U.S. 2021, Christof Baron about Statista Across social channels, photo and imagery posts are the most-used content type to increase audience engagement. With email marketing statistics, you'll be able to discover the ways other businesses are using email to maximize their ROI and connect with customers. Influencer marketing expenditure in the U.S. 2019-2024, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Quarterly smartphone market share worldwide by vendor 2009-2023, Number of apps available in leading app stores Q3 2022. facts. Marketing automation market revenue worldwide from 2021 to 2030 (in billion U.S. dollars). The marketing world is dynamic and ever-changing trends, technology, and tactics are never stagnant. (HubSpot via Ahrefs and WordStream, 2020), The average cost-per-click (CPC) in the software industry is $3.80 and the most expensive software industry keyword CPC is $95. (Edison Research, 2020), Consumers are most frustrated with inconsistent brand messaging. (HubSpot via Ahrefs and WordStream, 2020), The average cost-per-click (CPC) in the medical industry is $2.62 and the most expensive medical industry keyword CPC is $90. As a Premium user you get access to the detailed source references and background information about this statistic. Directly accessible data for 170 industries from 150+ countries Consumers Love Seeing Videos on Social Media 5 5. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Quarterly smartphone market share worldwide by vendor 2009-2023, Number of apps available in leading app stores Q3 2022, Artificial intelligence (AI) use in marketing, Social media advertising and marketing worldwide. (Statista, 2020), 44% of marketers say "Better measure the ROI of our demand generation initiatives" is their top priority for 2021. Video marketing statistics: The state of video marketing in 2021 - Biteable Inform your 2021 marketing strategy with our latest data on video marketing. If you are an admin, please authenticate by logging in again. By using Google Ads, Schmidt Naturals saw a 48% uptick in brand awareness for its vegan products on YouTube. (Pinterest, 2021), 97% of top searches on Pinterest are unbranded. (Salesforce, 2020), 81% of marketers work with sales teams on ABM programs. Connected TV is expected to show an annual growth rate (CAGR 2023-2027) of 12.41%, resulting in a projected market volume of US$47.56bn by 2027. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Key regions: Want to reach 45.4% of the entire population? Then you can access your favorite statistics via the star in the header. Marketing Principles MKTG 205 Statista Statista An online portal providing data on the global digital economy, industrial sectors, consumer markets, public opinion, media and macroeconomic trends. Of those marketers, 42% plan to increase their investment in 2022. (Statista, 2020) Video is the fastest-growing segment of digital advertising with a compound annual growth rate (CAGR) of 6.5% by 2025. Share of company's revenue spent on marketing according to CMOs in selected countries worldwide from 2014 to 2022. (Wyzowl, 2020), YouTube is the number one platform social media marketers build communities on. The ideal entry-level account for individual users. (, The number of global social media users is expected to reach almost 3.43 billion in 2023. (, Social listening is the number one tactic used by marketers. The video marketing market size worldwide is expected to expand further, with a value of approximately $33.3 billion in 2020 to reach $45.6 billion by 2025. However, the source does not provide a separate number for marketing professionals only. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '4b1a2c88-cd4a-4952-951b-3ae377d2edae', {"useNewLoader":"true","region":"na1"}); With billions of people on social media globally, understanding how to market on various social platforms has become an integral part of every business's success. Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. June 26, 2023. (Pinterest, 2021), Pinterests demographics have expanded with male and Gen Z users growing 40% year over year. (Statista, 2020), In 2021, 35% of marketers were leveraging AR or VR in their strategies. Currently, you are using a shared account. (LinkedIn, 2020), 36% of buyers strongly agree that an informative LinkedIn profile is important for salespeople to have. facts. (, YouTube is the second most visited website in the world. Learn more about how Statista can support your business. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Quarterly smartphone market share worldwide by vendor 2009-2023, Number of apps available in leading app stores Q3 2022, Profit from additional features with an Employee Account. Article 10 Video Marketing Stats You Need to Know [Infographic] by Ayaz Nanji Video marketing can be a powerful way to reach audiences, educate potential customers, and drive action. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Quarterly smartphone market share worldwide by vendor 2009-2023, Number of apps available in leading app stores Q3 2022, Profit from additional features with an Employee Account. (Pipedrive, 2020), 35% of salespeople say seasonality is the key reason why they're most successful during a certain period of the year, while 26% credit understanding industry trends as a major influence on success. Share of company's revenue spent on marketing according to CMOs in selected countries worldwide from 2014 to 2022, Further details: More than half of all businesses (60%) are planning to increase their Instagram budget, and almost half are planning to do the same for Facebook, YouTube, and LinkedIn. (, 54% of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content. Directly accessible data for 170 industries from 150+ countries If you are an admin, please authenticate by logging in again. (The Smart Audio Report, 2020), 24% of Americans 18 and older own a Smart Speaker, or around 60 million people. To complete the picture, Statista provides data on various types of marketing agencies, including business figures of individual firms as well as revenue and creativity rankings. (Nielsen) Moreover, the on-demand streaming platforms supported by ads streamed over 400 billion songs to users in the US, but only contributed 8% of the revenue in 2018. Published by Statista Research Department , Jun 27, 2023. (Wyzowl, 2020), 84% of people say that theyve been convinced to buy a product or service by watching a brands video. not reporting how campaigns are impacting revenue, Fewer people use ad blockers in 2020 (41%) than four years ago, in 2016 (52%). June 28, 2022. "Video platforms used for marketing purposes worldwide as of November 2022." statistic alerts) please log in with your personal account. Get quick analyses with our professional research service. Omnicom, on the other hand, owns the two most creative agency networks BBDO and DDB. In the Video Advertising market, US$180.00bn of total ad spending will be generated through mobile in 2027. (Ascend2, 2020), 76% of companies report using automation in 2021. As part of marketing's "pivot to video," influencer marketing helped advertisers like Dunkin' and McDonald's achieve marketing success. Mdulo 5: Marketing de redes sociais e publicidade para . These social media marketing statistics will help you learn how marketers today are successfully expanding their reach, boosting brand awareness, and promoting their products and services through these platforms so you can do the same. statistic alerts) please log in with your personal account. (, Only 16% of marketers say they've invested in audio chat rooms like Clubhouse and Twitter Spaces. (, The median engagement rate across all industries on Facebook is 0.08%. Published by Valentina Dencheva , Jun 30, 2023. Please create an employee account to be able to mark statistics as favorites. (LinkedIn, 2021), Over 90% of B2B marketers use LinkedIn for organic social marketing. and over 1Mio. In 2020, over 17 million video files were uploaded to Wistia, an 81% increase year-over-year. Revenues of media groups worldwide from 2020 to 2022 (in billion U.S. dollars), Further details: (, 71% of marketers say using strategic keywords was their number one strategy for SEO. Of those, 161 are found on more than 0.2% of keywords. (Edison Research, 2020), 18% of Americans age 18+ own a car with an in-dash information and entertainment system. to incorporate the statistic into your presentation at any time. (Sinch, 2020), 62% of consumers would like to confirm service appointments via messaging, though just 41% do so today. (Edelman/LinkedIn 2021), WordPress users produce about 70 million new posts and 77 million new comments each month. Video Marketing = Profit 6 6. To use individual functions (e.g., mark statistics as favourites, set Lead generation is how your business attracts and converts anyone interested in your brand, products, or services. (, 82% of the respondents say "Active customer retention" is one of the most important objectives for their CRM team. 28% of marketers say using additional account-level fields helps improve their lead scoring. With lead generation statistics, you'll discover how other marketers are using the process to reach their goals related to converting more prospects and leads into paying customers. Social media platforms used by marketers worldwide 2022, Benefits of social media marketing worldwide 2022, Most important social media platforms for marketers worldwide 2022, Allocation of marketing budgets worldwide 2020-2022, by segment, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. We value your privacy and will never rent or sell your email address. (seoClarity, 2020), The average CTR from image results on Google is 0.21%, but it varies widely by industry. (, 40% of consumers say they have at least 50 unread emails in their inboxes. Keeping up with the greatest trends and processes in the world of marketing may seem like a daunting task considering how quickly the industry develops and evolves. Clicking on the following button will update the content below. During a survey carried out among consumers in the United States in April 2023, around 15 percent of respondents stated that they preferred to . For videos between 30 and 60 minutes, it drops to 26% then to 13% for videos over an hour. As a Premium user you get access to the detailed source references and background information about this statistic. Video as a Powerful Marketing Tool 4 4. Chart. (, Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. Japan, Sponsorship makes up under 15 percent of the total and is the second largest segment. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Quarterly smartphone market share worldwide by vendor 2009-2023, Number of apps available in leading app stores Q3 2022. Video advertising and marketing in the United States, Online video advertising and marketing in Asia, Digital video advertising in the U.S. (DMO), Digital retail media advertising in Europe, Digital retail media advertising worldwide, Digital retail media advertising in the UK, Digital advertising in the United Kingdom (UK), Digital advertising formats in the United States, Digital retail media advertising in the United States, Digital video advertising spending in Hungary 2012-2022, Digital video advertising spending in the UK 2008-2022, Main media platforms for online video ads South Korea 2022, by advertising costs, Spending on digital video advertising in Ukraine 2013-2023, An unlimited number of reports is included in our, Find your information in our database containing over 20,000 reports. (Omnicore, 2021), YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. Date of survey not provided by source. Content marketing statistics inform your strategy and provide insight into the ways other content marketers are solving the pain points of their target audience and generating leads. Brand authenticity is all about being open, honest, and true with your customers.