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Decide on Your Podcast Format. And here's how to get the best recording possible. It ensures that your episodes are automatically placed on a specific podcast directory, adding the necessary code to ensure that your listeners see all the proper titles and descriptions and hear the right audio file. However, because the music on this and similar sites is free, its very commonplace and used extensively. However, for a better, clearer sound, most podcasters recommend investing in a separate podcast microphone. People can listen to podcasts on the go, in the car, at the gym, and even at work. There are various other presentation tools you can explore and experiment with when creating your podcast cover art. Focus on Building Assets 2. For decades, Germany has been the driving force of Europe's economy. Its very likely that you can record audio using the computer, tablet or phone you already have. This audio production FAQ is a good place to start. Dogs? The Economist Podcasts 20m ago Every weekday our global network of correspondents makes sense of the stories beneath the headlines. For more Life Kit, subscribe to our newsletter. A: Consistency, not volume, is the key. However, dont get too hung up on this. How to start a podcast Planning a podcast 1. In a similar vein, you can earn commission via affiliate links. Great podcast themes have longevity. GarageBand comes with all MacBooks and is good enough for most of your audio editing needs. Podcasting gives you access to movers and shakers in your field in a way few other experiences can. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com, The Self-Storage Business with entrepreneur Scott Krone - shares his expertise and tips on investing in self-storage businesses. Here are some of the most popular, but you can distribute your podcast across as many channels as youd like. Editorial Note: We earn a commission from partner links on Forbes Advisor. It takes the following series of steps to prep and manage an effective podcast recording. For example, one of my latest podcast episodes on SEO basics is pacing well ahead of any other episode. Podcasts are typically free to listen to or download, but one way to make an income is to create additional episodes that sit behind a paywall. It depends. The How of Business is a top-rated podcast for small business and entrepreneurs. Simply plug your microphone directly into a USB port on your computer and select your microphone as your audio input in your recording program settings. Her prior experience includes stints in corporate communications, publishing, and public relations for nonprofits. The goal is to aim it at the corner of your mouth (or your guest's), positioning it the length of a fist away. Special thanks to Sequoia Carrillo and Elissa Nadworny. Your cover art should be 1400 x 1400 pixels, in JPG or PNG form, and under 500KB to meet iTunes specifications. Be consistent with your mouth placement and tone. A wide range of relevant topics are discussed, such as goal-setting, feedback, self-improvement, leadership and business influence. To get noticed by Apple Podcasts and increase your chances of being featured, youll want to launch your podcast in a way that you receive some listens and reviews immediately. Oscar shares his inspiring entrepreneur journey and how to improve your ability to close sales opportunities and get to yes so you can grow your small business. 08/01/2020 Business podcasts are popping up at an ever increasing rate as the medium is now expanding beyond the realm of startups and dotcoms. If you dont feel comfortable or have no interest in editing your podcast, outsource it to a freelancer. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! To get the most out of your podcast, think of ways to repurpose your podcast content on your blog and social media channels. But how, exactly, can you make your own podcast? What will your podcast be like and how will it be structured? Startup Costs: How Much Cash Will You Need? If you go with lower-priced equipment and podcast software, starting a new podcast can cost around $400. Choose your topic 4. Over-the-ear headphones. This guide will be your A to Z step-by-step walkthrough on how to get started with your first podcast. Listen to The BizChix Podcast on Apple Podcasts. You can collect donations via platforms such as Venmo, Patreon or GoFundMe. The How of Business is a top-rated podcast for small business and entrepreneurs. Run social media ads. At the end of the post, put a link directly to your media file. Podcasts can be sanity savers, informative, educational, inspiring or just plain fun. This is a good number of episodes to have your audience listen to immediately without overwhelming them. The How of Business is a top-rated podcast for small business and entrepreneurs. Most podcasts use the interview, conversational, or storytelling format. The following software will also let you edit your recordings. Once you decide on a theme, ask yourself the following questions: Consider how your podcast will help your listeners. Every person who is new to podcasting needs to understand that the key to being interesting is being interested, said Jason Klamm, founder and executive producer of StolenDress Entertainment and creator of the Comedy on Vinyl podcast. This is going to put you in the position to be featured. Next, pick the length of your podcast and the frequency of uploads. Platforms such as iTunes pay attention to details like artwork and podcast description text. The utmost important factor in a show is sound, said Tom Scarda, founder and host of The Franchise Academy Podcast. Libsyn and Buzzsprout tend to be favorites among podcasters, but there are many other hosting services, including Blubrry, Podbean and Transistor. Set your goals 3. However, you need to create an account with a media host, which is a subscription service that stores your audio files. You need to make sure your idea has a good foundation. Some of us have compensated for the sense of isolation as new parents by consuming manageable podcast chunks during the babys naptime. Though tempting, avoid incorporating your name into the title. Here are just a few: If you still dont know if its worth your time to create a podcast, consider the many benefits of talking directly to current and potential customers and clients. Dont set it up at too extreme of an angle or you will be working against the pickup pattern of directional microphones. The name must be instantly recognizable to listeners looking for your topic. Start your free trial, then enjoy 3 months of Shopify for $1/month when you sign up for a monthly Basic or Starter plan. Unlike other business podcasts. Podcasts also come with some hefty credibility. Whether you're just starting out or you're a veteran in the gas station business, I am going to show you some new and innovative ways to get you to the next level and stand out in . Each episode I learn something new. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. Think about things in your environment that might make noise. You need to find a happy medium between a topic broad enough that you can explore various aspects and narrow enough to attract an audience with that specific interest. If you plan on conducting interviews for your podcast, you might want to use software that records your calls. You can become a trusted voice and thought leader whom others come to for insight and advice. Condenser mics are much more suited for quiet, sound-treated spaces, as they are a lot more sensitive. Another important step: picking the format. Leverage your guests audience to spread the word about new episodes. The key here is to write a script using words and phrases that you would use in real life. Write a Compelling Podcast Description. Though podcasting may be intimidating, there are support systems to help newcomers succeed. To start a podcast for your business, figure out your audience, format and style before planning your first episode. It even has templates you can use to speed up the process. Begin with the podcast listing information and start looking on Apple Podcasts or Spotify for podcasts that are doing what you want to do. Bottom Line Frequently Asked Questions Starting a podcast can be fun, engaging and lucrative. Use tools such as repurpose.io and wavve.co to create little snippets of your audio in video format and publish it on social channels. implies that theres much more to come. Jon Nastor. Adjust system preferences to make sure that sound from your microphone is going into the computer. Whats the take away that you want your listeners to have? For PC users, applications like Audacity and Adobe Audition are similar to GarageBand. This site should also give people the chance to opt into a mailing list, which you can use to reach out on launch day. For your general synopsis, be as clear and concise as possible while answering these basic questions: Your episode descriptions should be similarly concise, but youll have the opportunity to insert relevant links to resources, products or anything else you talk about. The fanciest microphone in the world won't save you if you don't get up-close and personal with it. Have a Podcasting Website to be Your Business Hub 8. Know the Market and Your Clients 5. If you solicit tips or donations, try to be as specific as possible as to where the money is going, e.g., buying a new microphone for better sound, hiring an intern to ramp up production, etc. Given podcasts ability to build audience engagement, its no surprise that business owners, entrepreneurs and marketers want to capitalize on this mediums popularity. You dont need a radio voice to get people listening. trauma-informed reporting to ensure you're not causing more harm to the person you're speaking with. Cats? Learn more about working with GarageBand by watching the GarageBand Podcast Editing and How to Use GarageBand for Podcasting YouTube tutorials. A great podcast intro will hook your listeners and give them a glimpse into the value your podcast is going to deliver. This is uncomfortable for new podcasters, but its key if you want to establish long-term credibility. Maybe you've been mulling over a couple for a while. Another option is to create something clever and catchy but ensure it offers a clear connection back to your niche. Are YOU ready to learn from the best? By ensuring that staff members understand their responsibilities and have the necessary skills and support to perform their jobs well, small businesses can drive productivity and increase profitability. However, dont use copyright-protected music without permission its a severe violation that will get you kicked off iTunes or Spotify. 690 episodes. Having an intro and outro for each episode of your podcast adds flair and personality. No, anyone can start a podcast. How To Start A Podcast Pat Walls Updated: January 18th, 2023 If you ask any entrepreneur, starting a business comes with its fair share of challenges. Also, don't hesitate to use a scheduling tool to automate your social media posting. You can easily create cover art for free using Canva. Youre going to be asked for your podcasts name, description, category, artwork, etc. Creating a podcast lets you reach a brand new. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. Podcast intros and outros add personality and professionalism. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com, Employee Performance Management for small business owners with Henry Lopez and David Begin. Here's what to remember, and what to read before you get started. With the right intentions and expectations, your podcast can be as fulfilling as you make it out to be, both financially and emotionally. Create hashtags. This podcast has consistently great content and guests! If you have some money in your budget, get royalty-free music for a one-time fee at Jamendo. Kelly is an SMB Editor specializing in starting and marketing new ventures. Her new book is THE EXPERIENCE MINDSET: Changing the Way You Think About Growth. This transparent conversation shares practical advice to help turn our fears into opportunities. Name your podcast 6. How often/when do you release new episodes? If you want to host your podcast alongside someone else, youll need to coordinate how to do so effectively. That's under $3/month and it's the best deal around the web (we promise you won't find a better deal). When diving in, get comfortable talking into a microphone for a long period of time and then listen to yourself afterward. John Mata/Ten Speed Press And lots of them are eager to share their advice. Impactful CTAs prompt your audience to take actions that benefit Small businesses have a lot to manage, including marketing. 2. Many podcasters swear by Blue Yeti USB or Audio-Technica microphones. You also need to show your listeners that youll be putting out content regularly, and that theres something to subscribe to. Second, you'll want to think about where you're going to record. Here are some ideas: Once youve chosen a format, ask yourself: All of these formats can make great podcasts. Henry Lopez is the host of The How of Business podcast helping you start, run and grow your small business. They can get employees, clients, prospective buyers, and others in general, to say Yes. Oscar is with me today to share his knowledge of sales, and specifically his understanding of how to get people to say yes, for the right reasons. The first thing you need to do to start your podcast is identify a theme. You also want to make sure that you're telling someone's story truthfully and fairly. 3. Audacity is a great alternative to paid premium audio-editing software. A television? Your second pass should be to clean up the audio. GarageBand (Mac; free). To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Advisor site. Arguably the most important question youll need to answer before creating your podcast is: who is this podcast for? Step 1: Choose your topic. Audacity is free, and Audition is available for a monthly subscription. These mics require 48V phantom power or batteries to operate. GarageBand allows you to record the audio from your podcast microphone and save it as an MP3. Starting a podcast can be highly rewarding, but as with any endeavor, it comes with some initial hard work and set up. Pull quotes from the podcast and share them as images. Otherwise, you can find sounds that fit your style and vibe from a royalty-free music library. You can also create all of your podcasts graphic elements, such as your cover art, at no cost. You can design your cover art yourself using a free design tool such as Canva, or hire a professional graphic designer to help you capture exactly what youre looking for. Some of the most popular podcast directories worth submitting to are: After your podcast has successfully been uploaded to a directory, anyone who uses the directory will be able to find your podcast if they search for it by title or keywords. Lopez is an excellent host. If I had, the show might have grown a lot faster., To avoid feeling overwhelmed and hurriedly producing new episodes, Spencer recommends creating a few episodes before launching. Ask them for some gentle feedback. People will invest their time to listen to what you have to say, so make it worth their while. October 17, 2021 Tim Ferris on How to Start a Business or Podcast From Scratch W When it comes to building a business that gives you freedom, measure twice and cut once: how to differentiate yourself, build a great product, and be effective. You can build a website using free or paid tools, but we recommend opting for paid ones if you know you want to have more customization options and a professional feel. If your show is listed in a category thats completely irrelevant to its content, you run the risk of being removed from some directories. Editing your podcasts allows you to add your intro and outro, stabilize the volume, and remove gaps of dead air and any mistakes you might have made. Just by reaching out to your audience through podcasting, you are building a relationship with your clients. On your website, you can host download links or embed your episodes so that others can listen and enjoy. Once your podcast can be discovered and downloaded, its time to spread the word about it. And, very often, your interview will be with someone who experienced something emotional or traumatic. Regardless of the arrangement you prefer, what matters most is finding a format that lends itself well to exploring your subject matter. If you're a teacher or a student interested, keep an eye on this page in the fall for more information about next year's contest. This tool suspends the microphone and prevents vibrations. Some podcasters record in a closet, where carpeted floors and hanging clothing absorb ambient sounds. For example, pull a tip from your podcast and post it on social media, which will prompt readers to listen to that podcast episode. Are You Ready to Make the Most of BFCM? Heres some expert advice on how to start. Whether youre hosting your own [show] or appearing as a guest on another show, youre connecting with someone in your industry or field, which can lead to additional work and collaboration down the line, Held said. Interviewers must keep the interview moving forward, [as well as] focused and relatable, Moxley said. Refrigerators? When setting up your podcast recording environment for the first time, it can be helpful to listen to a test recording in comparison to other podcasts quality. Soft objects absorb sound and help create a cleaner recording. But its not an optional part of the process. How do these factors impact a program? The decision sharply curtails a policy that has long been a pillar of American higher education. If you lack an eye for design, you can find highly skilled designers on Fiverr or 99designs. Get Your Podcast Artwork and Music Created. You just need to create an outline based on the transformation you want your audience to have. Some examples of podcast advertising networks include AdvertiseCast, PodcastOne and Megaphone. First lets talk about microphones. Her work helps small business owners find the tools and resources they need to start and manage their brick-and-mortar and online businesses. These intros/outros are also sometimes called bumpers. There are a lot of free or affordable options online and you can always upgrade later. Podcast listeners browsing these categories for new shows will do so by interest, so its important to choose a category that accurately represents your podcast. The next step is to acquire the necessary equipment and software you'll need to run your podcast network. Set a conservative recording level. Podcasts encourage multitasking, allowing you to listen while washing the dishes, walking the dog, or while waiting for your kid in the carpool line. Make sure your podcast landing page on these platforms includes art that reflects your podcasts look and feel. Some podcasters write scripts beforehand so that they know what to say ahead of time, while others wing it. He is currently the CEO of GrowthTeam - GrowthTeam provides top 1% education, resources, shortcuts, and hands-on help to double the growth rates for subscription-based businesses - guaranteed. There are many podcast formats; the most common include solo shows, co-hosted shows and interview shows. You dont want to have wide-ranging volume levels. One way to launch a business with boldness is to embrace creativity. Your podcast can be a solo act or a group onethe choice is up to you. Decide on your topic and genre A good outline includes a hook to grab the audiences attention, introductions for guests, interview questions, talking points, transitions, and closings. 20 best business podcasts for 2023 OMG Commerce's eCommerce Evolution is a podcast from Shopify. Once you've. Recording a podcast seems a lot more complicated than it really is. It's a content medium that doesn't require all of your target audience's attention like a video or a blog post. Even though youll probably be uploading your podcast as an MP3 or AAC for distribution, you want to start off with a high-resolution format. To help offset the costs of producing each episode, you can simply ask your listeners to tip you or donate money to you. Build a community around your podcast topic. Beyond the tech tools necessary to record interviews, youll need conversational and intuitive skills to elicit information from your guests. Here's how to set up a home studio (hint: it involves pillow forts!). Small businesses often operate with limited resources, which makes employee performance management crucial to their success. The Financial Quarterback on Apple Podcasts. A podcast is an audio series available online. If you use any music on your podcast, however, you want to be sure to use royalty-free music to avoid getting your episodes taken down and/or flagged for copyright infringement. We give each episode the freedom to be the length it needs to be, Foster said. Any of the software recommended above (e.g., Adobe Audition, Audacity, GarageBand) should do the trick. Then test with a hearty laugh or emphatic phrase to make sure the level never peaks above 0 dB or goes into the red.. Coda Management Group facilitates commercial and real estate investments. Audacity (PC/Mac; free). Before you start a business podcast, you need to clearly define who your ideal listener is in order to create a show that caters to their specific needs. Definition, Example, and Types (2023), Supply Chain Issues and How To Deal With Them (2023), Free Business Plan Template and Examples for Small Businesses (2023), The Case for Constantly Evolving: How Babylist Went from Registry to Retailer, How to Register a Domain Name in 5 Simple Steps (Updated for 2023), TikTok Marketing: Creating a Successful Strategy in 2023, What Is an S Corp? Marketing vs. Advertising- How Are They Different? Dynamic mics are often used by radio announcers, broadcasters, musicians, and podcasters. You may then earn a small commission each time someone enters your discount code at checkout when they make a purchase.You can also publicize affiliate codes in your show notes and across social media to encourage more uses. Remember, your listeners will see the image in a much smaller format, so keep it clean and uncomplicated. Additionally, interviewers must be ready to challenge or call out a guests comments or assertions when necessary. Many novice podcasters assume that you upload your podcast directly to places like iTunes. The term RSS feed might ring a bell if you blogged in the earlier days of the iInternet. He's an Inc 500 CEO, a growth mentor in most of Silicon Valley's top accelerator programs, a published author, and a doctoral candidate in marketing with a specialization in AI (Artificial Intelligence). Hosted by Katrin Bennhold. Henry brings on some really great guests who all have different backgrounds and experiences in the world of business. If you have hardwood floors or rooms with a lot of windows, try and minimize echo. Most major directories rely on your podcasts RSS feed to verify its legitimacy and ownership, which is why youll need to make sure you have one in place beforehand. There are five-minute podcasts that appeal to a certain kind of listener and four-hour podcasts that offer in-depth coverage of a particular issue. Weve been able to track which episodes are the most popular, and have used those insights to inform marketing campaigns, Spencer said. Consider unique marketing . How to Start a Podcast in 2023 (10 Steps & FAQ): Choose a Podcast Topic You Can Commit To. As a result of its versatility, this media form has grown in popularity since its inception in 2005. How Does 401(k) Matching Work for Employers? Maximize Productivity and Time Management Skills 6. GrowFlow is the market leading seed to sale platform in cannabis by nearly every metric and was the fastest growing retail POS product in cannabis in 2020 and 2021. If you can create educational material that is also entertaining, youll foster more enthusiastic and excited listeners who will tune in weekly to your show. My podcast gives me credibility with my clients and allows me to contact people who are otherwise out of reach to request an interview, Scarda said. PRO TIP: Dont be self-conscious about your voice. Try influencer marketing. Once you've recorded all your interviews, your sounds and your narration, it's time to mix them all together. We'd love to hear from you, please enter your comments. Performance information may have changed since the time of publication. The more listeners you get, the more money you can charge for sponsorships, membership communities, coaching, and more. You can drive more sales to any existing services or products by talking about them on your podcast. Create show notes of your episodes to improve your. As you get going, remember that your podcast should be something you care about. Starting a podcast can be fun, engaging and lucrative. Speaking of character space, strongly consider the total length of your title. As part of identifying your topic and audience, you should choose an appealing name. You can always make things louder later on, but if you record too loud, your recording will sound distorted. Scott Krone is a business owner, real estate investor. Henry Lopez is the host of The How of Business podcast helping you start, run and grow your small business. [listen to the podcast Find your topic and niche Podcast listeners will give you the rare gift of their time and attention on a regular basis. Do you want to create your own online store? There are podcasts that discuss just about anything you can think of: from current events to true crime to beekeeping. Once you edit the audio and add images and music for the podcast intro and outro, youre ready to export the finished podcast to your website and the distribution platforms of your choice. Take The Unofficial Shopify Podcast, for instance. Pay attention to where your mouth is in relation to the microphone. Be sure to buy enough microphones in case you have several speakers or guests. Before you touch that record button, let's go over a couple things. NPR's Student Podcast Challenge is an annual competition for students in 5th grade through high school. One of the most extensive libraries of free-to-use music, also known as Creative Commons, is Incompetech. Were Here To Help, Create the best podcast for your brand today, How to Get Your First Sale in 30 Days: A Marketing Checklist for New Entrepreneurs, Shopify Email: Let Your Brand Identity Shine With Email Marketing, Want to Rank Your Store? Start a podcasting business by following these 10 steps: Plan your Podcasting Business Form your Podcasting Business into a Legal Entity Register your Podcasting Business for Taxes Open a Business Bank Account & Credit Card Set up Accounting for your Podcasting Business Get the Necessary Permits & Licenses for your Podcasting Business Everyone hates the sound of their voice at first and, eventually, youll get used to hearing it. The choice is up to you. To make your podcast more discoverable, you can submit it to a directory. And here's a guide to trauma-informed reporting to ensure you're not causing more harm to the person you're speaking with. Companies will want to ensure that your podcast is a great fit for their ad by looking at how many listens or downloads you have, as well as information on who your audience is. Reach her at fernandes.write@gmail.com. Start youronline businesstoday. Your podcast title should speak to you and your audience. A podcast is one online business idea you can start quickly. Copyright 2023 Apple Inc. All rights reserved. Let's get started: Planning This is the initial (often overlooked) stage to make a podcast.