WHEN SHOULD I DRINK ZOA? Across the category, zero-sugar offerings are driving growth as health-minded consumers seek beverages they perceive as "better for you," such as those made with natural ingredients and reduced sugar, Worrell says. Fitness energy drinks may appeal to value-conscious consumers, as the drinks often are at a lower price point than traditional energy drinks (of the same size) and offer more caffeine (more bang for the buck); economic uncertainty will cause more consumers to seek products that offer a compelling value.. ZOA Energy Named Official and Exclusive Energy Drink Of the XFL, ZOA Energy Expands Into Brick-and-Mortar Stores Across Canada with New Visual Identity, and Additional Flavors. Zoa Zero Sugar Energy Drink, Variety, 12 Fluid Ounce (Pack of 12) Add. ZOA will also be popping up at various activations throughout the year, including a partnership with the XFL, influencer programming, social contests, seasonal promotions, and experiential pop-up moments. You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days. By visiting In March, when the pandemic first began, Johnson launched his tequila brand Teremana, which has sold more than 300,000 9-liter cases in the past nine months. Distributed by Public, unedited and unaltered, on 20 December 2021 19:19:06 UTC. The price of Zoa energy drinks might vary from one website to another. To make the world smarter, happier, and richer. The "Fuel Something Bigger" platform will connect and inspire all of ZOAs initiatives and is crafted to reflect the ethos and passions of their founders - Dwayne Johnson, Dany Garcia, John Shulman and Dave Rienzi - each of whom is top in their field as world class business people and athletes. By visiting this website, certain cookies have already been set, which you may delete and block. ZOA was founded to positively energize the world, giving people the better-for-you boost they need to get more out of their lives, says Dany Garcia, Co-Founder and Chief Visionary Officer. Money Raised. But Johnson says he's learned an even bigger key to success during Covid-19 while working from home and launching two companies. Key Points Molson Coors Beverage's move beyond beer and into new categories, like energy drinks, seems to be paying off for the brewer. ", "Fuel Something Bigger is much more than a marketing campaign - it's truly our brand ethos," says John Shulman, Co-Founder and Chief Positivity Officer. A Division of NBC Universal, Dwayne Johnson playsSpencer Strasmore in HBO's "Ballers", ZOA Energy co-founders John Shulman (left) and Dwayne Johnson (right), Here's what Dwayne 'The Rock' Johnson learned from launching his tequila brand, Family's company brings in $120 million a. Smash the thumbs up!\r SUBSCRIBE with \"all\" notifications to know when we're on\r CONNECT on IG, FB \u0026 Twitter @DumbMoneyTV\r JOIN our Discord https://DumbMoney.tv/discord\r TWEET @ChrisCamillo @DaveHanson and @Jordan_Mclain\r LISTEN to our podcast https://DumbMoney.tv/podcast\r STUFF with our logo https://DumbMoney.tv/merch\r\rOur videos contain personal views and opinions and are intended strictly for information, education \u0026 entertainment purposes. It's the first full year of ZOA's existence," Worrell says. Making the world smarter, happier, and richer. Energy drinks have a dedicated base, yet that group represents a small slice (less than half) of U.S. consumers. DOES ZOA SHIP TO ME? There are many brands on the market to choose from, but it can be hard to know We're also listening to our consumer. If you do not agree to the use of cookies, you should not navigate Seed, Series A, Private Equity), Whether an Organization is for profit or non-profit. We do not provide investment advice or investment strategy.\r ZOA proved to be one of the fastest growing energy drinks of 2022 surpassing our expectations of how quickly we could have an impact in this very competitive category. With "Fuel Something Bigger," ZOA is looking to inspire the way people are consuming and using energy, directing consumers to reach their full potential, to grow, inspire others, set new goals and start a movement beyond themselves. The first Saturday of February is an opportunity to re-evaluate New Year's resolutions, start planning a home project, clean up before the big game, or begin a new workout routine, the company said. Throughout 2023, the brand will more than double its marketing investment, focusing on this new campaign and shopper marketing efforts through a variety of channels including digital, out-of-home, and paid social media. Angel - Uber), Number of Investors: Total number of Investors in a Funding Round, Money Raised: Amount of money raised in Funding Round, Lead Investors: Name of the investor who led the investment in the funding round, Investor Name: Name of the investor who participated in the Investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Partners: Name of the individual who led a funding round for his/her firm. The better-for-you energy drink doubles marketing investment and flavor line-up, infusing newness both in and on the can to enhance the consumer experience. The ZOA portfolio features both better-for-you energy drinks and a pre-workout supplementall of which are made with high quality ingredients, natural flavors and colors, and natural caffeine from green tea and green coffee for clean energy. Additionally, we couldnt be more excited for our new visual identities to get into the hands of our loyal customers and reach new consumers as we continue our expansion into additional markets and territories. Active, Closed, Last funding round type (e.g. . 1 5 out of 5 Stars. "I can tell you launching a brand like ZOA or Teremana, especially during the pandemic, was very challenging," Johnson says. ZOA Energy 16oz is now an online exclusive and has been given a natural caffeine boost . Our customers depend on 5-hour ENERGY products to help them as they are Getting Stuff Done, said Jeff Sigouin, president of Living Essentials, LLC, in a statement. Earlier this year, the Farmington Hills, Mich.-based Living Essentials LLCs brand launched its new promotion as the Official Sponsor of Getting Stuff Done its largest promotion to date, giving fans the chance to enter to win a share of $100,000 through June 30, it says. By adding two of the fastest-growing flavors in the energy-drink category, ZOA is finessing its portfolio with a focus on zero-sugar drinks, says Ron Worrell, senior portfolio . ZOA will also be popping up at various activations throughout the year, including a partnership with the XFL, influencer programming, social contests, seasonal promotions, and experiential pop-up moments. It has launched recently at grocery stores and the likes of Vitamin Shoppe with five . Kim Bhasin Dwayne Johnson's Zoa Energy is planning a major push this year, pumping investment into promoting the young brand as it jockeys for position in the fiercely competitive energy. This website requires certain cookies to work and uses other cookies to help you have the best experience. Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. Global energy drink sales are estimated to reach $53.1 billion by the end of 2022. Zoa energy drink is an energy drink that is available in both sugar and sugar-free versions with a caffeine content of 160 mg. Zoa energy drink can be bought from any convenience store, its official website, Amazon and Walmart. Copyright 2023. But Johnson says he's learned an even bigger key to success during Covid-19 while working from home and launching two companies. First-of-its-Kind Pre-Workout Incorporates 200 mg of Natural Caffeine, Nitric Oxide Support, Vitamins, Antioxidants and Electrolytes After becoming the fastest-growing energy drink brand on the . All investments carry risk and all investment decisions of an individual remain the responsibility of that individualAny statements or representations of income in this presentation are purely hypothetical and for educational purposes only. *Average returns of all recommendations since inception. ZOA Energy offers a line of healthy, naturally-derived energy drinks that contain vitamins and immunity-boosting superfood ingredients. And on Monday, he announced the launch of his new energy drink company, ZOA Energy. Which funding types raised the most money? Mintels report notes that although energy drinks likely were compressed because of stay-in-place restrictions across the United States, it suspects that energy shots saw a deeper hit because of the convenience factor associated with them. "It doesn't get much bigger than that.". We are passionate about what were building with ZOA, and fueling something bigger with our enhanced product and bold new design, says Dwayne Johnson, Co-Founder and Chief Energy Officer. While the energy drink category has no shortage of new entrants, ZOA 'clean' energy formula is appealing to a new set of consumers who may have avoided energy drinks in the past and are now . "We came into 2021 midstream, but this year we're looking to get on the shelf quickly and really build awareness of the brand.". Which investors participated in the most funding rounds. About Me:Nikki Yu holds a Chartered Market Technician (CMT) designation, is Philippine Chapter Chair and has been working in the financial industry for over . Molson Coors Beverage Company specializes in the production and marketing of beers. It also largely insulates it from concerns over sugar content and artificial ingredients. This press release features multimedia. 54. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. The majority of these drinks are consumed by men between 18 and 34. Professional wrestler, businessman, and actor Dwayne Johnson, who often goes by "the Rock," is partnering with Molson Coors Beverage Company (TAP 0.34%) in his launch of non-alcoholic ZOA energy drinks. Edit Lists Featuring This Company Section, Dwayne Johnsons Zoa Energy Drink Plots Major Marketing Push, East Coast Companies With Less Than $50M in Revenue (Top 10K), East Coast Companies With More Than $1M in Revenue (Top 10K), Southern US Companies With Less Than $1B in Revenue (Top 10K). For years, Johnson wanted to get into the energy drink space but wanted to wait for the right time. By utilizing Molson Coors and their partner L.A. Libations, ZOA will be able to tap into their vast distribution and retail network, as well as utilize their beverage expertise and marketing support, the company says. ZOA will double the flavor variety, launching four new flavors into its everyday offering - ZOA Frosted Grape, Strawberry Watermelon, and Cherry Limeade and ZOA+ pre-workout supplement in Coconut Lemonade - all debuting in the new cans and packaging. Past performance is not necessarily indicative of future results. This move could help it slurp up profits in a beverage sector expected to reach $6.5 billion in the next four years. Arlington, TX, Dec. 15, 2022 (GLOBE NEWSWIRE) -- The XFL today announced a partnership with ZOA Energy, the delicious, better-for-you energy drink, establishing ZOA as the Official and Exclusive . Copyright 2023. ZOA Energy. Net sales are distributed geographically as follows: the United States (69.2%), Canada (10.9%), the United Kingdom (10.9%) and other (9%). How to invest in ZOA, the Rocks new energy drink\r\r LIKE what we're doing? Shulman says part of the process was "homing in on where the white space is in the industry," or looking to create a product different enough from other energy drink offerings to stand out. The energy drink will promote the July release of Johnson's film "Black Adam," a D.C. Comics story where Johnson plays the title role, the antagonist of the superhero Shazam. All rights reserved. For the second year in a row, Johnson was the highest-paid actor, according to Forbes. Those tenets have served him pretty well over the years. Close to 70% of our volume is based in zero-sugar flavors," he says. Companies will continue to experiment with making hybrids of energy drinks and other beverage types.. How much funding has this organization raised over time? Said to be made for people with an active lifestyle -- the press release calls them "everyday warriors" -- ZOA includes vitamins, nutrients, caffeine, and "powerful antioxidants from camu camu and acerola." The Motley Fool has a disclosure policy. Professional wrestler, businessman, and actor Dwayne Johnson, who often goes by "the Rock,". View the full release here: https://www.businesswire.com/news/home/20230117005776/en/, ZOA Energy New Flavor Rollout (Photo: Business Wire). A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced today the launch of ZOA, a new healthy energy drink set to make waves in the category. The ZOA portfolio features both better-for-you energy drinks and a pre-workout supplementall of which are made with high quality ingredients, natural flavors and colors, and natural caffeine from green tea and green coffee for clean energy. Average answer time: 24h CONTACT US WASHINGTON, January 17, 2023--(BUSINESS WIRE)--After an incredible year in 2022, with over $100 million dollars in sales and +138% growth versus 2021, ZOA Energy launches a new campaign - "Fuel Something Bigger." Visit our updated, This website requires certain cookies to work and uses other cookies to help you have the best experience. JohnShulman. While ZOA is launched only in 16-ounce single-serve cans, the brand is looking to introduce consumers to multi-packs with the addition of four-pack 12-ounce slim cans in 2022. Cost basis and return based on previous market day close. "Consumers are taking a good, hard look at what they put in their bodies," he says. WASHINGTON, January 17, 2023--After an incredible year in 2022, with over $100 million dollars in sales and +138% growth versus 2021, ZOA Energy launches a new campaign - "Fuel Something Bigger." She is currently a financial advisor to clients in Wealth Securities Inc. and lives in Manila Philippines. In . Key points. Live chat replay is not available for. We're also listening to our consumer. *. Artificial ingredients can even draw consumers in, as in the case of Bang energy and its hotly debated super-creatine. While other high sugar and calorie beverages such as soda or juice continuously decline, energy drinks continue to succeed.. IS ZOA SUITABLE FOR EVERYONE? ZOA's energy drinks are made without preservatives, artificial ingredients and additives and contain 100% vitamin C and B-complex vitamins, in addition to a blend of green tea and green unroasted coffee, electrolytes and amino acids. ZOA offers a one-of-a-kind, sugar free formula containing 100% DV Vitamin C, Essential B-Vitamins, Natural Caffeine, Electrolytes, Camu Camu Extract, and Amino Acids.ZOA energy drinks are not only a great source of natural balanced energy, but they also support mental focus, immunity . ZOA and ZOA+ pre-workout supplement are available on ZOAEnergy.com and Amazon, and nationwide at major U.S. retailers such as Costco, Walmart, Publix, and more, as well as Costco in Canada. The Molson Coors Beverage Co., Chicago, will be the exclusive distribution partner for all retail locations as the company has recently made a series of moves to expand their product offerings beyond beer. WASHINGTON-- (BUSINESS WIRE)--After an . More locations will be rolling out in Canada beginning in April. ZOA is expected to be the first clean and healthy product in the energy drinks aisle made with immunity-boosting superfood ingredients, including turmeric, camu camu, and acerola, This means it has enough caffeine for you and will surely keep you alert allowing you to complete your jobs or other activities. One of the most sought-after functional beverage benefits is energy, the market research firm states in its Energy Drinks in the US report. The group also develops an under-license beers brewing and distribution activity under the brands Heineken, Dos Equis, Moretti, Sol, Strongbow cider, Peroni Nastro Azurro, Cobra, Corona Extra, Beck's, Bavaria, Lowenbrau, Redd's, etc. The limit intake for caffeine is 400mg per day. "The four-pack is one of the fastest-growing packs in the category, and the 12-ounce slim can is popular with female drinkers," Worrell says. Claims have been made saying ZOA is "The first of its kind, CLEAN & HEALTHY energy drink." So, is ZOA actually a clean or healthy energy drink? The partnership, announced today in a press release, will cast Molson Coors as the exclusive distributor for ZOA, currently scheduled for public sale in March. ZOA. Worrell says the tie-in will "catapult" the brand after it secures more distribution points early in the year. But he says despite the challenges, he learned a lot about business. Contact your local rep. From this webinar, you'll learn why global beverage brands are switching closures, discover specific design best practices, and understand the significant merits of a mono material package solution. ZOA Energy drinks contain moderate caffeine content, just like most energy drinks brands. Please click here to continue without javascript.. 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The new can identity, designed by R/GA, features vibrant colors on the outside, and an enhanced formula inside, increasing the amount of both natural caffeine and Vitamin C by 33% per ounce. "Frankly, in a way that didn't feel polished or produced. Delayed Quote ZOA, the top-selling new energy drink introduced the U.S. in 2021, is eyeing a strong start to 2022 with the release of two new flavors, White Peach and Tropical Punch. Awesome 10X is in no way stating that these results will be achieved. Available for 3+ day shipping 3+ day shipping. With Fuel Something Bigger, ZOA is looking to inspire the way people are consuming and using energy, directing consumers to reach their full potential, to grow, inspire others, set new goals and start a movement beyond themselves. Zero-sugar energy drink brand ZOA Energy has secured a $10m line of credit from Gerber Finance to continue its exponential growth in the energy drink category since launching in March 2021. Total number of Crunchbase contacts associated with this organization, Total number of employee profiles an organization has on Crunchbase, Total number of investment firms and individual investors, Descriptive keyword for an Organization (e.g. All Rights Reserved. Developed by strength and conditioning coach, Dave Rienzi; global icon and businessman, Dwayne Johnson; global entrepreneur and chairwoman, Dany Garcia; and entrepreneur and investor, John Shulman, ZOA is taking the category to new heights. Developed by strength and conditioning coach, Dave Rienzi; global icon and businessman, Dwayne Johnson; global entrepreneur and chairwoman, Dany Garcia; and entrepreneur and investor, John Shulman, ZOA is taking the category to new heights. WHAT IS THE ZOA RETURN POLICY? What retail coffee segments will fare well into the next year? As the energy market looks to capture a more diverse audience base, experts note that some focus groups have been more successful than others. Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. By visiting this website, certain cookies have already been set, which you may delete and block. ; ZOA is called a re-imagined, first-of-its-kind energy . ZOA Zero Sugar Energy Drink, Super Berry, 16 oz. Each 12 oz serving features 160mg of natural caffeine and 90mg of Vitamin C (100% DV), offering consumers more good-for-you energy than ever before. As you may know, a typical energy drink only has 85-150mg of caffeine. Image courtesy of ZOA Energy Design, CMS, Hosting & Web Development :: ePublishing. Zoa energy drink has 160mg of caffeine in each can. For more information, please visit ZOAEnergy.com. Fuel Your Progress. These bold new flavors add to the growing lineup of existing ZOA fan-favorites such as Tropical Punch, White Peach, Wild Orange, Pineapple Coconut, and Super Berry, and ZOA+ pre-workout supplement varieties such as Pineapple Passionfruit, Orange Grapefruit, and Blackberry Acai. $29.99. There have been many attempts over the years to create a better energy drink segment, Dilworth said. View Options. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. The positive reception from consumers has made it one of the top 15 energy drinks in the U.S. and the top seller among new entrants in 2021. Though fitness energy drinks may eventually hit a sales ceiling, fitness energy drink brands will likely continue to capture a greater share of the energy drinks market (at least for the next few years), the report states. "We learned that there was still a pathway to connect with the consumer, through social media," he says. 2.1K 33K views Streamed 2 years ago Dumb Money Live How to invest in ZOA, the Rock's new energy drink LIKE what we're doing? ZOA Energy Drinks are a new line of energy drinks that hit the shelves in March of 2021 with actor and retired professional wrestler Dwayne "The Rock" Johnson helping to lead the charge as a co-founder. Energy bills to fall by more than 400 from tomorrow; But suppliers sound warning over winter prices; House prices fall 3.5% - with huge drop predicted over next year Investors 1 Jan 17, 2023 Bloomberg.com Dwayne Johnson's Zoa Energy Drink Plots Major Marketing Push Jan 1, 2020 ZOA Energy raised an undisclosed amount / Series Unknown from Juggernaut Capital Partners Discover more funding rounds ZOA Founder: Dwayne "The Rock" Johnson Fuel Your Passions. According to Johnson, his team, which includes private equity investment firm Juggernaut Capital Partners founder John Shulman, researched and developed the drink over a period of one and a half years. 1 reviews. Give people the very best product we can create.". Final Verdict. Current Price The non-alcoholic ZOA energy drink will be exclusively distributed by Molson Coors. ZOA was created for everyday warriors who wanted great-tasting energy drinks and pre-workouts with ingredients they could feel good about.