Hell of an endorsement for a truly great gin. Not all of the celebrities in this story own the brands they endorse, and some brands have been more successful than others, but theyve all represented a particular moment and spoken to hip-hops ability to sell products and make brands relevant. The idea behind Crunk Juice eventually influenced a brand to produce its own alcoholic energy drinks similarly named Crunk Juce, which stirred controversy in the United Kingdom for getting folks too crunk. Thats what I was thinking of. But dont get it twisted. Its really rare for a celebrity ambassador to do much more than enjoy the taste of a product, so having input into the final product is brings this partnership to another level. Not completely satisfied with what was on her cart, she went on to do some market research and then launched her own gluten-free King St. Vodka brand. Hes likewise done an incredible job of relentlessly promoting the product, all without it feeling too sales-y. Bruno Mars - SelvaRey Rum Diageo first partnered with the "Last Night" rapper in 2007, bringing him on to help develop the Ciroc vodka brand. We found it easy-drinking, but not particularly memorable, which makes it a pretty great starter whiskey. Jon Bon Jovi's latest project with his son Jesse Bongiovi will almost certainly invite tons of jokes about "Bed of Roses." I dont know too many liquids that you could just take straight out the bottle. Ludacris cognac is ultra-classy, distilled in France and superiorly smooth. In 2012, Weezy briefly had a multimillion dollar endorsement deal with Pepsis Mountain Dew, which he lost a year later due to some offensive song lyrics. Within the spirits category on Drizly to date, the best-selling celebrity-backed brands are: Casamigos, Croc Vodka, Teremana Tequila, 818 Tequila, Cdigo 1530 Tequila, Aviation Gin, and. with a 200-year old French venue serving as the curating house for the signature spirits. Movie star, Ryan Reynolds, is the face of the brand and a major stakeholder in the company, but Aviation gin was established before Reynolds was part of the fold. Crystal Head. Drake put his money on the line in 2016 when he partnered with spirits guru Brent Hocking to bring this blended American whiskey to the world. Lei Takanashi, Dress For Less: 10 Items Under $100 to Buy Right Now, Claimas Claim a Seat Initiative Partners With '47 for Hat Collab, Unfeigned Creates Techwear Uniform For Spring/Summer 2024, Former LVMH Prize Winner S.S Daley Presents SS24 Collection, Merry Ment, Moncler Grenobles Pre-Fall 2023 Collection Is Made For Year-Round Wear, Burberry Unveils Revamped Flagship Store On Londons New Bond Street, GUESS Originals Summer 2023 Campaign Is An Ode To Southern California, Boiler Room x Umbro Drop Football-Inspired Club Collection, END. So to corroborate his pleasing experience with Lobos 1707 tequila, basketball player LeBron James gave it a second try when he was back home in Ohio. For a limited two-day release, Whipshots sold 500 cans each day and sold out in less than five minutes for both drops. If you follow actor Dwayne The Rock Johnson on Instagram, you knew it was just a matter of time before the agave-loving Fast and Furious actor founded his own tequila brand. Taste: 7Star power: 4Shamelessness: 0, The celebrity who best understands how to have a celebrity spirit: Get out of the way of the production team and use your star power to skewer the fact that you dont really know what youre talking about and simply like to drink alcohol. Its currently available at a select number of retailers across the United States and Mexico with prices ranging from around $49 (joven) to $159 (extra aejo). The deal was announced in London, where Diageo is headquartered. And all the hardcore Young Money fans know that Lil Waynes greatest mentor, Birdman, once had that deal with Grand Touring Vodka. I welcome him into the game, he said. Effen Vodka (Curtis "50 Cent" Jackson) Check Price. Some have had an impact on whats in the bottle, some have outright stakes in the profits, and some just wanted to share a good time with friends and fans. Our editorial content is not influenced by any commissions we receive. Bumbu is also owned by Brett Berish and Sovereign Brands, who is also behind Rick Ross beloved Belaire and Jay-Zs Ace of Spades Champagne. He turnecCiroc from a relative unknown to a household name, and what was otherwise just another competitor for Grey Goose and Belvedere became another power player in the world of vodka. Best Celebrity Alcohol Brands View this post on Instagram By then Sovereign had sold Duss to Bacardi and Jay-Z remained a part owner. Strait's investment in Codigo and our first time hearing of the brand are probably related: he sunk a lot of money in and brought a lot of spotlight to it when he partnered with the company in 2017. Created by a Russian serf named Pytor Smirnov, the world's best-selling vodka has been sold since 1864. Taste: 6Star power: 3Shamelessness: 1, One of the more gimmicky celebrity spiritsthe brand claims the whiskey is aged using a BLACK NOISE sonic-enhancement process, meaning, Metallicas music is literally blasted at the resting barrelsis topped off by the fact that band frontman James Hetfield is a recovering alcoholic. Celebrity vodkas were pretty commonplace 20 years ago, so 50 Cent was a latecomer when he went on board with Effen Vodka. Pharrell blamed Diageo for it flopping in the marketplace. They say,Our friendships true bond strengthened while drinking bourbon, both on and off-screen for over a decade. 10. The Anheuser-Busch-produced beverage set itself apart from the crowded hard seltzer market with its higher ABV content. Sizzurp continued to be a part of the Dipset brand later on. Rather than a stint as spokesman, his involvement as part owner (and head of global strategy) is a rare one. Spirit of the earth. He rapped about it on songs ranging from On to the Next One, (I used to drink Cristal, the motherfuckers racist, so I switched gold bottles onto that Spade shit) to the We Made It Freestyle with Jay Electronica (Im on my Lupita Nyongo, stuntin onstage, after 12 Years A Slave, this Ace of Spades look like an Oscar.) He even set up a $105,000 tower of bottles at a fundraiser he hosted in 2012 for President Barack Obama. The two co-stars who famously played brothers in The Vampire Diaries series have been working on their Brother's Bound Bourbon for a decade . Previously, 50 Cent made millions off investing in Vitamin Water and becoming the face of the brand. Likewise, if a celebrity has sold off their ownership in the brand, I no longer included it in this list unless the brand still shamelessly uses said celeb in marketing materials. Liquor giant Diageo PLC said it was severing ties with entrepreneur Sean Combs after the celebrity filed a suit alleging . Jon Bon Jovi's Hampton Water Ros and Mary J Blige's Sun Goddess Pinot Grigio Ramato Friuli are in joint fourth position and rounding off the top five best value wines is Graham Norton's Own Sauvignon Blanc with a score of 82 out of 100 on the best value index. Actress Cameron Diaz and Who What Wear founder Katherine Power bring an organic wine brand that is clean and delicious, made with organic grapes and full of natural flavors. He opened up a door for artists like ASAP Rocky, who recently unveiled his own whiskey brand, Mercer + Prince, earlier this year. Critically, it seems to have been a much better venture for Pharrell. This is an easy-drinking. But if youre so inclined to taste some liquor made by a member of The Diplomats, you could probably find a bottle of Camrons pink Pasin Tequila sitting in a liquor store somewhere today. showed Weezy partying with Bumbu and a bunch of goats. As Lil Jon himself explained, the original Crunk Juice was a mixed drink consisting of Red Bull and HennessyCrunk is also shorthand for crazy drunk. After inventing Crunk Juice while touring on the road, Lil Jon realized he could turn it into a great business. It started out with a blanco expression and now includes reposado and anejo tequilas as well. Best unusual vodka: Chase English oak smoked vodka, 39.95. Taste: 6Star power: 7Shamelessness: 2, The legendary rap impresario no longer really appears in any marketing materials for this well-priced, Bacardi-owned VSOP cognac in an ostentatious bottle. Effen Vodka has been my go-to brand for a while, 50 Cent told Paste a year after the deal. Tom Bradys tequila-fueled victory celebration in Tampa Bay, In typical 50 Cent fashion, Jackson trolled Diddy, French Montana got involved with the feud. For the following ranking, I included any spirits brand that is visibly owned, invested in, or heavily promoted by a celebrity. Because if everyone thinks they could get crunk like me, they would buy our own energy drink. The drink was a pomegranate-flavored energy drink released in 2004 that coincided with the release of Crunk Juice, the fifth and final studio album released by Lil Jon & The East Side Boyz. 2023 Hearst Magazine Media, Inc. All Rights Reserved. Taste: 8Star power: 8Shamelessness: 12-step program, If Jordan seemed casually cool sipping his celebrity tequila, LeBron appeared a little too try-hard in smuggling a full bottle into the NBA Finals. But Ross impact has been obvious. Shop sweetenscovespirits.com As we go through this onslaught of celebrity spirits, you will see a lot of lowest common denominator. I also included any brand bold enough to grant a non-owner celebrity some bullshit title like CEO of Fun. In some of these cases, I struggled mightily determining whether an individual was actually a celebrity; other times I struggled to establish whether, say, an ill-conceived celebrity cognac venture was still on the market. Surprisingly, despite what it looks like, Diddy is not the creator of Croc. Read on to discover the world's top 20 vodka brands. 1 Sweetens Cove Bourbon Peyton Manning/Andy Roddick . According to Forbes, Ace of Spades sales helped push Jay-Z into the Billionaire Club in 2019in 2018 he rapped on Meek Mills song Whats Free, that Ace of Spades was valued at $500 million. Hows that for impact? How much does Berish value his celebrity endorsers? Its unique, octagon-shaped bottles, which are more reminiscent of a perfume bottle than your usual whiskey bottle, are highlighted by a gold cap and logo. Although Sizzurp has long disappeared from liquor stores, you can find hardcore Dipset fans who have stashed a bottle or two. From left: Blake Shelton with Smithworks American Made Vodka, Janelle Mone at an event for Belvedere Vodka x Janelle Mone and Dan Aykroyd at a Crystal Head Vodka signing. 4. Snoops Cali ros and reds are full and rich, with fruity notes and a candied, bodied taste. Every liquor store is stocked with Skinnygirl wine, and with good reasonFrankels bottles are low calorie and high quality, leaving a healthier alternative to classic wines and cocktails. Celebration in a bottle, the Grammy-nominated artists wine is crisp and refreshing. These are the A-list whiskeys worthy of your bar cart. Conjure Cognac is one of the smaller brands on the market, which may be part of the reason that in addition to representing the brand, Ludacris has actually worked on some of the blends theyve released. Colin Jost will release a lo-cal .css-umdwtv{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:.0625rem;text-decoration-color:#FF3A30;text-underline-offset:0.25rem;color:inherit;-webkit-transition:background 0.4s;transition:background 0.4s;background:linear-gradient(#ffffff, #ffffff 50%, #d5dbe3 50%, #d5dbe3);-webkit-background-size:100% 200%;background-size:100% 200%;}.css-umdwtv:hover{color:#000000;text-decoration-color:border-link-body-hover;-webkit-background-position:100% 100%;background-position:100% 100%;}tequila.